Brand Story
The founder of Glenlivet, George Smith, was awarded the first license to legally produce whisky in Glenlivet, Scotland in 1824. He chose to produce whisky in this area because of the uninviting, isolated and harsh terrain of Glenlivet in Scotland. As the old always saying, "only adversity can create opportunities." At that time, Smith believed that in the special environment of Glenlivet, a kind of perseverance, concentration and unique personality would be nurtured, so he seized this great opportunity and chose to produce the perfect Glenlivet whisky there.
The Glenlivet Distillery was established in the coldest part of Scotland. The 900-feet location at a high altitude is a major advantage of the Glenlivet Distillery, because the higher the altitude of the distillery, the lower the distillation temperature and benefits the maturation process, which enhances the quality of the end products.
In addition, Josie’s Well, a unique water source, also brings him an advantage. The high mineral content of spring water gives the whisky produced by The Glenlivet Distillery a unique floral fragrance. However, the water with high mineral content will shorten the life of the distillation machine and increase the maintenance cost. However, this cannot shake The Glenlivet Distillery's obsession to produce high-quality whisky and make him keep using the Josie's Well's high-mineral spring water.
